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Hafedh Messaoudi

Hafedh Messaoudi

Business, Digital & AI Transformation Advisor

Digital Transformation
Collective Engagement
Flow Efficiency
AI for Product
Training
40 years old
Driving License
Freelancer Available
As a business, digital and AI transformation consultant, I support organisations and executives in designing sustainable transformations, aligning strategy, product, technology and human dynamics.

With over twelve years of experience in complex contexts (banking, insurance, public sector, data & AI), I work at the intersection of corporate strategy, product-oriented operating models, portfolio governance and execution.

I support product transformations that integrate AI, helping to identify high-value use cases, structure decision-making and governance, and integrate AI in a pragmatic and responsible manner into products and processes.

My approach combines Lean Portfolio Management, product thinking, scale agility, and principles from the neuroscience of learning, with a particular focus on engagement, decision-making clarity, and sustainability of change.
  • Implementation of Lean Portfolio Management for DATA portfolios.
  • Supporting the transition from a project culture to a product culture.
  • Coaching for executives, RTE, product managers and architects.
  • Design of strategic management dashboards.
  • Role of RTE on critical data platforms.