Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Hafedh Messaoudi

Hafedh Messaoudi

Business, Digital & AI Transformation Advisor

Digital Transformation
Collective Engagement
Flow Efficiency
AI for Product
Training
40 years old
Driving License
Freelancer Available
As a business, digital and AI transformation consultant, I support organisations and executives in designing sustainable transformations, aligning strategy, product, technology and human dynamics.

With over twelve years of experience in complex contexts (banking, insurance, public sector, data & AI), I work at the intersection of corporate strategy, product-oriented operating models, portfolio governance and execution.

I support product transformations that integrate AI, helping to identify high-value use cases, structure decision-making and governance, and integrate AI in a pragmatic and responsible manner into products and processes.

My approach combines Lean Portfolio Management, product thinking, scale agility, and principles from the neuroscience of learning, with a particular focus on engagement, decision-making clarity, and sustainability of change.
  • Business & Digital Transformation
    Expert
  • AI Product Transformation
    Advanced
  • Lean Portfolio Management & Gouvernance
    Advanced
  • Product-oriented operating models
    Advanced
  • Agility at scale & flow optimisation
    Advanced
  • Strategic support for executives
    Advanced
  • Neuroscience-based learning and engagement
    Expert
  • Transformation diagnostics (strategy → delivery → run)
    Expert
  • Overhaul of governance and portfolio management
    Expert
  • Product model and platform design
    Expert
  • Exploration and prioritisation of AI use cases
    Expert
  • Executive strategic alignment workshops
    Expert
  • Coaching for executives, managers and transformation teams
    Expert
Languages
  • English
    Expert
    Lived 2 years in London, UK
  • Arabic
    Expert
    Native
  • Leading a systemic transformation assessment of multi-product and multi-country programmes.
  • Mapping of value streams, decision-making processes, bottlenecks and redundancies.
  • Design of a Lean Portfolio Management model (intake, prioritisation, governance).
  • Supporting the transition from a project/budget-based approach to a capability-based, value-oriented approach.
  • Exploration of AI use cases (NLP, automation, decision support) to improve demand qualification and portfolio management.
  • Facilitation of executive workshops (VSM, strategic alignment, roles & responsibilities, participatory budgeting).
  • Supporting the transition to a product-oriented organisation and SAFe.
  • Advising management on value streams, portfolio structuring and flow optimisation.
  • Coaching for managers, product managers and teams.
  • Training and certification of over 460 individuals in scaled agility practices.
  • Contribution to structuring governance and delivery in a Data & AI context.
  • Implementation of Lean Portfolio Management for DATA portfolios.
  • Supporting the transition from a project culture to a product culture.
  • Coaching for executives, RTE, product managers and architects.
  • Design of strategic management dashboards.
  • Role of RTE on critical data platforms.

Product and Team Agility

Banks, Publishers, Insurance Companies
2010 to 2019
  • 2019 - 2019: Product Coach at Europ Assistance
  • 2016 - 2019 : Agile Coach at BNP Paribas CIB
  • 2012 - 2015 : Agile Team Leader at Banque de France
  • 2011 - 2013 : Scrum Masters Lead at Linedata
  • 2010 - 2011: Scrum Developer at Cylande Africa
  • Experiencing the world through new perspectives
  • There is no such thing as ‘truth’

Software Engineer

INSAT

2004 to 2010

Professional Coach Consultant

LinkupCoaching

January 2020 to September 2020
Certifications

Training from the Back of the Room Certified Trainer

04/2022

SAFe SPC

01/2021

Fundamentals of Neuroscience, Part 1: The Electrical Properties of the Neuron

10/2023

Certified OKR Practitioner (C-OKRP)™

03/2022
Conferences and events
Since 2023 -

Sessionize

- International Speaker
(Speaker)
2024 et 2025 -

Agile en Seine - Paris

- Speaker
(Speaker)
  • Conference "Ralentir pour mieux accélérer"
  • Atelier "Les Neurosciences de l'Engagement"
2025 et 2026 -

Scan Agile - Helsinki

- Workshopper
(Speaker)
  • Workshop "The Neuroscience of Engagement"
  • Workshop "Stop Copy Pasting Workshops! Let's cook yours"
2025 -

Agile Prague

- Speaker
(Speaker)
Conference "Neuro-Agile Transformation - Unleashing Brain Power for Learning and Change"
Since 2023 -

Autres Conférences

- Speaker
(Speaker)
  • Agile Tour Genève 2024 / Agile En Med Casablanca 2024 / "Ralentir pour mieux accélérer! Transformer les Défis en Succès avec l'Approche Systémique"
  • Agile Tour Lausanne 2024 "Arrêtez de patauger ! Boostez vos transformations avec les neurosciences de l'apprentissage"
  • 9ième Journée Agile au Mans "Les neurosciences de l'engagement"
  • Agile meets Architecture 2025 "From Raid Leader to Agile Leader: How MMORPGs Shaped My Path to Enterprise Agility"
  • Lead Innovation Day 2025 "Practical Tools for Designing Transformative Workshops"
  • LudiNord Pro 2025 "Les neurosciences de l'engagement"
  • Agi'Lille 2025 "Arrêtez de patauger ! Boostez vos transformations avec les neurosciences de l'apprentissage"
  • Agile Tour Nantais 2025 "Arrêtez de patauger ! Boostez vos transformations avec les neurosciences de l'apprentissage"